Search Engine Optimization / Search Engine Marketing Projects:

ITnovator Inc is a new but fast growing IT consulting company in Toronto. However, we have excellent experience in advanced Search Engine Optimization (SEO), strategic Search Engine Marketing (SEM) and web development that drive results. We are one of most competitive contractors in Toronto for SEO, SEM and web development out-sourced projects. We worked with many direct clients and many interactive marketing agencies. The followings are some selected works and their achievements (name of clients are omitted because of disclosure agreement).

Ontario Traditional Theatre Company

1. Strategically conducted SEO audit and implemented all recommendations that improved its search engine ranking position (SERP) and drove 20% increase in overall traffic. As one of key components of overall interactive marketing campaign, SEM campaign helped achieving $714K revenue surplus - the first in several years.
2. 22% of total revenues came from online sales and Google AdWords campaign generated 10% of online revenues.
3. Implemented Google Analytics tracking, E-Commerce revenue tracking and delivered user behaviour analysis report with recommendations for landing page improvement.
4. Managed junior SEM specialist for article distributing, press release submitting, strategic blogging, tracking and efficiency campaign performance measuring.
5. Monthly newsletter optimization helped generating about 100,000 revenue in last year with a 27% open rate, an average 1.82% sale conversion rate and 8.18% traffic increase.
6. Analyzed traffic or campaign data and created reports according to client’s request.

Online Spiritual Forum, Biggest Religious Forum, Over 3500 Churches Registered Online

1. Optimized the web site and fixed a serious problem of search engine crawl-ability issue that increased the web site SERP.
2. Optimized, delivered and tracked newsletter for 44.2% open rate, 13.8% click through rate and generated 20% traffic increase in the campaign month.
3. Created report upon request

One of Biggest Movie Companies in North America, Two Movie SEM Campaigns

1. Strategized and managed both paid placement campaign with geo-targeting and demo-targeting, which generated 4.6 million impressions and more than 2200 visits within 15 day.
2. The first campaign achieved its goal with 50% budget saving.
3. Strategized and managed its Yahoo Sponsored Search campaign.

1. Strategized paid placement campaign for second movie. It achieved more than 5 million impressions, 12875 visits within 30 days.
2. Implemented campaign tracking and cross channel conversion tracking.
3. Set up tracking codes for social network marketing.
4. Compiled all data from different sub-campaigns for reporting.

Foam Shoes Manufacture and Distributors, Online Retails, and Wholesales, E-Commerce

1. Restructured the original flash based web site, solved its craw-ability issue and optimized all web pages that increased its SERP.
2. Implemented E-Commerce tracking and analytics for reporting and revenue analysis.
3. Achieved overall E-Commerce sales conversion rate of 2.11%.
4. One month paid placement campaign helped for 1% revenue increase and 15% traffic increase.

a Famous TV Show Online, Six Awards Winning Web site

1. Installed AWStats log file analyzer for the project which helped traffic analysis and tracking.
2. Provided consultation for SEO that maintained the integration of data metric and accuracy of reports.

Many Other SEO/SEM Projects

• Optimized web site for a better search engine presence which strengthened brand awareness and increased traffic usually by 10% to 20%.
• Strategized any paid placement campaign for particular niche market always resulted in increase traffic, business leads, revenue, and conversions.

Web Development Projects:

Fitness Corporation and Franchise Management System

A complicated system which includes the component of Three Level Authentication System, Content Management System, Fitness Logistic Management System, Franchise Web site Auto-Generation Engine, Dynamic Newsletter Distributing System, and Online E-Commerce with Custom Shopping Cart and Pay Pal integration.

1. Key system designer and coder using PHP with MySQL database.
2. Designed and coded Class & Registration Management component on back-end, Class Scheduling component on the front-end, E-Commerce Order Management component on back-end, and System Administrator Management component on back-end.
3. Implemented E-Commerce tracking and analytics for reporting and revenue analysis.

Private Language Training School Web site and Management System

It is a dynamical content driven school web site, including Content Management System, Questionnaire with Course Recommendation System, and Email Subscription Management System.

1. Key system designer and coder using PHP with MySQL database.
2. Coded every thing, including database, except subscription component.
3. Questionnaire with Course Recommendation System facilitated the process of student self-assessment and business lead generation in a single place.

Michelgirouardinterdit.com, Story Subscription System with PayPal

Online story subscription and management system with PayPal integration.

1. Architected the subscription system and coded in PHP and MySQL database.
2. System includes Subscription Component, Story Management Component, PayPal Transaction Integration, and File Upload.
3. Within 10 days of launch, this web site immediately caught 5000 visits.

An Online Bargain Retail and Wholesales, One of Profit Hot-50 Companies

A web application developed using .Net 2.0. The system innovatorily changed the way of donation for people and not-for-profit organizations.

1. Designed and coded the application in .Net 2.0 with MS SQL server database.
2. Designed database structure and wrote database script.

Many other old SEO/SEM and development projects …