Web Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It helps you analyze the behavior of visitor. By using web traffic monitoring strategies, you can gather valuable data which will be compared to the business key performance indicators (KPI)
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One of the most popular practices of Web Analytics is implementing traffic tracking. This is how it works: The tracking code, which is a snippet of codes is placed on each page of your website, when that page is visited by a user, it collects all usage data and sends it to a secure reporting server, where the data is captured and processed. Based on these metrics, you can make informed content decisions, improve website design, convert more visitors into customers and track the performance of your keywords, banner ads, or other marketing campaigns.
View the sample report below:
Moreover, by information such as who visited your website, where they came from, how much time was spent on each page, the flow of users from page to page, which landing page worked and which didn’t, you can fix what didn’t work and improve what worked!
Web Analytics is so important to online business and can greatly influence the success.
In most cases, by correctly applying Web Analytics strategies, a website performance can be easily improved by 5% - 20%. By talking to our skilled professionals, you can learn how your website and business can take advantage of Web Analytics.
View the sample report below:
Business Intelligence is the door to business success. It helps in understanding the business context, knowing your customers and building a healthy relationship by serving them better. In an online business, Web Analytics is the key to that door. With our expertise and exceptional experience, we can bring that key to your business.
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Business Intelligence - refers to skills, technologies, applications and practices used to help a business acquire a better understanding of its commercial context. Business Intelligence may also refer to the collected information itself. (Wikipedia)
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Key Performance Indicator - It is a measure of performance. Such measures are commonly used to help an organization define and evaluate how successful it is, typically in terms of making progress towards its long-term organizational goals. (Wikipedia)